About Us || Luxury With Purpose

ABOUT THE BRAND

ADONI MMVII is a luxury lifestyle brand that creates exquisite yet approachable apparel and accessories collections. Founded in New York City, the brand is committed to elevating luxury with purpose. Each timeless piece is crafted with the utmost attention to detail, ensuring visual appeal everywhere you go. 
   Founded by Trinidadian/Brooklynite and U.S. Navy Chief Alvin G Leacock II, ADONI MMVII New York started as a beard product company, hence the logo, and evolved into an exquisite yet approachable collection of luxury apparel and accessories. “We started with beard butter and oils, and soon after, people started asking if we had t-shirts or hats, etc., for sale, and that was the start of a whole new direction for the brand,” said Mr. Leacock when asked how the brand was started. The brand’s moniker "ADONI," which is Hebrew, translates to “My Lord” (as addressing a King or Royal in biblical times), setting the precedence of distinguished sophistication that’s crafted into each timeless piece. The logo features a man of no decent with straight hair and a coiled beard, capturing the essence of diversity, encapsulated by an imperfect circle that signifies every one of us is perfectly imperfect in our unique way. Established in 2017, the brand continues to attract the attention of fashionable culturalists worldwide.

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