About Us || Luxury With Purpose

ABOUT THE BRAND

Founded by Trinidadian/Brooklynite and U.S. Navy Chief Alvin G Leacock II, ADONI MMVII New York started as a beard product company, hence the logo, and evolved into an exquisite, yet approachable, collection of luxury apparel and accessories - birthed to elevate luxury with purpose. “We started with beard butters and oils and soon after people started asking if we had t-shirts or hats etc. for sale and that was the start of a whole new direction for the brand” laughed Mr. Leacock when asked how the brand was started.  The brand’s moniker "ADONI"which is Hebrew, translates to “My Lord”, (as addressing a King or Royal in biblical times) setting the precedence of distinguished sophistication that’s crafted into each timeless piece.  The logo features a man of no decent with straight hair and coiled beard capturing the essence of diversity, encapsulated by an imperfect circle which signifies each and every one of us being perfectly imperfect in our own unique way. Established in 2017, the brand continues to attract the attention of fashionable culturalists worldwide. 

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